Period Stigma ko Dena hai Maat, Toh Lajja ki kya Baat!

Problem Statement:

In India, 40 Crore women populations are on menstruating cycle out of which only 18% (i.e. 7.2 Crore) women have adopted the hygienic product. Thus, there are approximately 82% (i.e., 32.8 Crore) of women are not either aware of or have access to the basic women’s hygiene requirements.

 

In some rural areas in India, some women don't have the money to buy themselves sanitary pads or even clean cloth to soak up their periods. Instead, they resort to padding their underwear with old scraps of cloth, but they're also using soil, dust, or ashes sitting directly next to the skin. Because of this, they get infections or uterine cancer. For very poor women, buying a pack of sanitary pads means the entire family goes without food for seven days. 

 

Proposed Plan of Action:

Our mission is to help India achieve maximum menstrual hygiene adoption. To achieve this, we proposed to adopt 3 A’s strategies to build a better world for menstruating women, which are:

 v  Awareness

 v  Acceptance

 v  Access

 Ø  Our Identification & Verification Team will shortlist the Area & Beneficiaries.

 Ø  Our Professional Team with Doctor will conduct an Awareness program with approximately 100 Women per Session or as warranted by local requirements.

 Ø  We will distribute the Women Hygiene kits to all the beneficiaries for 6 Months so that they can get into the habit of uses of the product.

 Ø  Our verification and analyzing team will collect the beneficiaries’ details for future analysis.

 Ø  After 6 Months we will take a telephonic follow-up to get the Impact analysis.

 Ø  Our Helpline No. will support them over the phone from 10 am to 7 pm for their queries.

Team Lajja:

Our Work So Far

We work all over India and so far our campaign has reached states like Maharashtra and Uttar Pradesh. 

Active cities - Mumbai, Lucknow, Varanasi, Barabanki

Number of women and school children impacted - 3000

Number of pads donated - 2500

Total sessions conducted so far - 15